Kari Wu
Product Management | Product Strategy
Design Thinking | MBA | MS |
Entrepreneurial Spirit | Global Experience
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Drove product and go-to-market strategy for the education and enterprise markets by collaborating with marketing and sales partners in Europe, North America, and Asia
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Integrated usability studies, user research, and market analysis for feature prioritization
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Introduced a roleplaying process to empower the team to test the software with different user personas
Adobe
Product Manager, Adobe Premiere Rush
San Francisco, California
Screen Door Labs
Product Manager/Co-Founder
Los Angeles, California
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Prepare pitch deck and document for external communication
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Identify potential partnership opportunities and go-to-market strategy for the company’s first AR software solution
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Research and brainstorm functional needs for 2 segments
Two Bit Circus
MBA Intern
Los Angeles, California
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Conducted market research for the amusement park
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Pitched story ideas for the future content pipeline
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Reported directly to the Chief Content Officer
Emblematic Group
MBA Intern
Los Angeles, California
Jamong
MBA Consultant
Daegu, South Korea
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Advised Jamong (a leading Korean VR startup) on global expansion, resulting in the company switching strategies
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Sponsored by Daegu Digital Industry Promotion Agency
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Built Chinese relationships which led to the CEO being the cover story by Modern Weekly (the leading magazine in China) for the April 8th, 2017 issue
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Evaluated and recommended strategic movements in the VR ecosystem
MassVentures
MBA Intern
Boston, Massachusetts
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Conducted due diligence on a $10 million post-money virtual reality startup which successfully led to a $300K investment
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Prepared investor pitch decks together with the CEO of the invested startup
OTHER MEDIA EXPERIENCE
Briefing Press 2016
Author
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Authored Startup Fever: How Failure Can Prepare You for Success, ISBN:9789865695385
MPT Consulting 2014-2015
Independent Media Consultant
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Developed PR partnership that targeted 400K voters, saving one sixth of the campaign budget
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Managed Facebook exposure for a legislator with 16 staff from 7 offices; grew following by 500% in six months
TVBS TV Network 2013-2014
Reporter
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Planned programming content, resulting in 98% of feature news pitches entering production for the show “Focus Global News”
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Interviewed over 200 startup entrepreneurs around the world
CTI Television Inc 2011-2013
Reporter
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Planned programming content, resulting in 98% of feature news pitches entering production for the show “Focus Global News”
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Interviewed over 200 startup entrepreneurs around the world
Briefing Press 2013
Co-Translator
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Translated WORM: The First Digital World War, ISBN:9789866316746
EDUCATION
Boston University 2015-2017
MBA, Questrom School of Business
MS in Media Ventures (STEM Degree), College of Communication
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Dean’s Achievement Scholarship
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MIT Media Lab “Reality, Virtually, Hackathon” (VR Hackathon)
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MBA Internship Fund, Executive Fundraising Committee
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Link Day (NGO consulting engagement), Media Power Youth
National Chengchi University 2007-2011
BA, Journalism (Minor in Political Science)
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CNN iReport University Program